In the Bengali film industry, too, ?urban, small-budget films did well?, says Arijit Dutta, MD, Priya Entertainments. Ramanujam says small budget films did well again in 2010, continuing the trend that began in 2009. In all, 137 Tamil films were released in 2010 compared to 133 films in 2009. Therefore, the industry will return to revenue levels of approximately Rs 500 crore,? he adds. Being an exception for its high cost production and promotion expenditure, the industry cannot dish out movies with a budget like Enthiran’s every year. “It is purely because of Enthiran that Kollywood revenues touched a new high. The Kalanithi Maran-promoted, Sun Pictures? produced Enthiran, with its approximate Rs 100-crore production budget, made Kollywood’s annual business zoom to Rs 800 crore, says Ramanujam, film critic and editor of Tamil Ezine,. Could Enthiran?s success prove to be a turning point for the Tamil film industry? Enthiran is largely responsible for the industry registering a turnover of Rs 800 crore in FY2010, from a compounded annual growth of Rs 500 crore for the last three years.

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